- List of ten relevant music magazine questions - we will compile in class.
Start a survey on surveymonkey.com and send to everyone you know.- Find a picture of your typical reader.
- Surround them with images and description of your typical reader's interests, spends, likes, what station they listen to, what gigs they pay money for etc.
- Compile a page of typical products your reader buys: clothing, drinks etc
- Write an analysis on your findings from your survey summarising the answers for each of the questions asked.
- Have a look at a few profiles below for inspiration and write a paragraph about who your reader is.
http://www.wordmagazine.co.uk/advertisers
The Typical Reader Profile - Sugar
The average reader of sugar is female and aged between 12 and 17 years old. She loves watching reality TV programmes such as The X Factor, Britain’s Got Talent and Big Brother and likes to download her favourite music - Leona Lewis, The Jonas Brothers and Rihanna straight onto her mobile phone. In her spare time she enjoys shopping in Topshop, Miss Sixty and Pineapple, as well as instant messaging her friends.
86% of Sugar readers shop online, with 44% spending in excess 9 hours a week online.
The Typical Reader Profile - NME
The average reader of NME is a 24 year old fast-moving music fan who lives at the cutting edge of media culture and development. 69% of the readers of NME are male, with 52% working full-time and 29% still studying. The total readership spends £326 million on audio equipment per year, and typically the reader enjoys going to gigs and other live events in their spare time. The standard reader spends nearly 19 hours per week on the internet. In addition to this, the reader finds clothes and image quite significant; 71% of readers think it’s important to look well dressed, with 45% spending a lot of money on clothes.
WHO IS THE ZERO READER?
n They are male - 67%.
n 63% of them are over 26.
n They work - 73% in full time employment.
n 73% Purchased from adverts in issue 1 & 2
n 79% re-read more than once
n 26% re-read more than 10 times
n 63% Actively purchase on-line
n 47% Play a musical instrument
n 33% Play the guitar
n 84% Go to more than 2 gigs a year
n 57% Go to 5 or more gigs per year
n 67% Own a games console
Mission statements
NME
NME has become a truly unique multi-platform media proposition. Across the magazine, nme.com, NMETV, NME Radio and the brand's live events and awards, NME reaches over one million music fans every week. NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music, including award winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 58 year heritage.
Mixmag
Mixmag readers are the opinion formers and leaders in clubbing. They are the ones who make the happening music happen and the cool products cool within their peer group.
They are the first to recommend a new tune and the first on a new fashion trend. They’re at that new cool club very early and they move on before it starts to go cold . They’re the best informed about top DJs and upcoming tunes, and they just have to have the latest mobile (even if their current one is less than six months old). They’re the biggest downloaders of music in the UK.
The median age of a Mixmag reader is 26 – 72% male, 28% female – and they tend to be urban and single.
They have a high disposable income and a high propensity to spend it on:
• Nights out
• Clothes
• Tunes
• The latest mobile and MP3 player
Nearly 80% do not read another music magazine and they spend little time watching TV, especially at weekends.
"THE WORD IS ONE OF THE VERY FEW THINGS YOU REALLY NEED IN LIFE"
A satisfied reader
The Word was launched in February 2003. It was the first magazine to come from Development Hell Ltd, an independent publishing venture set up by David Hepworth and Jerry Perkins, two former EMAP executives with more than 35 years combined experience devising, editing and publishing titles such as Q, Empire, Mojo and Heat. The company also publishes the world's leading dance music and clubbing title Mixmag.
The Word
THE READER
He is a very high-earning ABC1 male aged between 30 and 55. While we're blowing smoke up his fundament we shouldn't neglect to mention that our research shows that 44% of Word's readers earn over £50,000 and 11% earn over £100,000. He used to be what the entertainment retailers call the £50 guy but our last reader survey shows that this is out of date. He's now likely to be spending more than £90 a month on music, films and books.
When he was 19 music was his world. Music magazines were his first real print addiction. They gave him a sense of community, a language, a style and a whole new way of looking at the world. You won't find him following the crowd but you might find him leading it. He's trusted by his peers as the person to turn to for an informed opinion on music and media.
Now that he is over 30 with a partner and possibly even a family, he is as passionate about music as ever but his interests have broadened to encompass other forms of entertainment and new technology to enjoy these on. He is still after the sense of community he used to get from music magazines, but until the arrival of Word felt there was no longer anything in the market for him. On one hand he feels too old for what he considers to be the over-heated world of the current entertainment monthlies and on the other he does not want to live in the past with a nostalgia magazine.
He plays loud music in his car and Radio Four at home. He read Ian McEwan's "Atonement" years ago but will obviously laugh at the Simpsons. He has a limited amount of time to devote to entertainment and therefore demands that it delivers something in the way of substance. His tastes and interests have not stood still and he likes to discover new musicians, authors and movies. He prides himself that he is in the know, that he didn't get off the bus back in the 80s. Now, thanks to Word, the magazine, the site, the podcast, the web radio stream, the Facebook group and whatever comes next, he feels more in touch than ever.
ZERO is a magazine designed for those who love the Rock lifestyle and concentrates on contemporary rock music,
understanding that it is a wide and diverse genre that should be approached without boundaries. ZERO also endeavours to cover the best movies that embody the spirit of rock, using a 'Triple C' approach, Cool, Cult or Classic. ZERO aims to reach out to 18 - 35 year old rock fans,
many of which have become increasingly disenfranchised with other mainstream rock music
magazines currently on the market. The typical ZERO reader wants to know about the very best in
contemporary rock music but demands that the information be delivered in a suitably adult fashion and is not 'dumbed down' and juvenile. They want to know about older acts that have a relevance to today's rock music scene but do not want to read countless retrospective pieces telling them how good the 60's and 70's were. Editorial, ZERO strives to bring you the biggest and best bands from the wider rock world without pushing the latest craze or constantly labelling new subgenres, always with the focus firmly on making ZERO an entertaining and enlightening read from cover to cover.
Whilst flicking through a copy of ZERO you are likely to come across artist such as Slayer and Trivium sitting alongside the likes of The Killers, Nickleback and the Foo Fighters all intertwined with Muse, Tool, System Of A Down,Judas Priest, Metallica, The White Stripes. Why? Because they are amongst the biggest and best bands on the planet and they are whom ZERO believe in. All we want is to love rock music and everything else connected with it, no boundaries, no pigeonholes, and no classifications…………..
If it rocks it's covered!