Dear Moderator

Here is the additional sample you requested:

6240: Jessica Sims - www.bchsasjessica.blogspot.co.uk

Thank you

Note to the Moderator: May 2013

Dear Moderator,

Below are the blogs you have requested for moderation, for Brentwood County High School: G321/01 - Foundation Portfolio in Media (re-submission).

6334: Amy Newman: www.bchsasamynewman.blogspot.co.uk
6146: Lauren Greene: www.bchsaslaureng.blogspot.co.uk

Thank you for taking the time to look through our blogs. 

Note to the moderator

Hello Here are the list of candidates you requested for moderation. Click on the names and their blogs should come up.
Thank you
6101 James Donnelly
6219 Joe Lingel
6091 Pru Dennis
6400 Sid Farmer
6338 Taylor Armstrong
6154 Lauren Guest
6350 Abdullah Haider
6334 Amy Newman
5226 Joshua Trowson
6310 Rhys Van de Zande

Evaluation Tools

Here is an extensive list of online tools that you might want to use in relation to answering your evaluation questions:



• www.wordle.net - an online tool to produce creative thematic word clouds/brainstorms

• www.bubbl.us - online brainstorm/mindmap creator

• www.prezi.com - interactive presentations

• www.pixton.com - an online comic strip creator

• www.scrapblog.com - online scrapbook tool

• www.mashuparts.com - the ability to combine multimedia to form another product

• www.sketch.odosketch.com - online sketching

• www.mindmeister.com - online mindmap creator

• www.smartdraw.com - create 3d graphs or spider diagrams

• www.spicynodes.org - online organisation tool for websites

• www.gliffy.com - flowchart creator etc

• www.evernote.com - upload photos and make notes on top to preserve ideas

• www.springnote.com - create group notebook online

• www.glogster.com - online poster construction

• www.my-diary.org - free online diary

• www.goanimate.com - create animations for free

• www.polljunkie.com - create online polls/questionnaires

• www.animoto.com - create short 30 second videos out of photos or video clips

• www.voicethread.com - upload docs and allow people to leave comments

• www.authorstream.com - upload and share powerpoints to blogs/websites

• www.slideshare.com - upload and share documents to blogs

• www.mixbook.com - create photo albums and share online

• www.timeglider.com - create online timelines for projects/research

• www.timetoast.com - create online timelines for projects/research

• www.voki.com - convert text to speech – online voice for websites

• www.prezentit.com - online presentations

• www.vcasmo.com - synchronise videos and slideshows side by side

• www.worditout.com - word cloud generator

• www.sketchfu.com - Create a drawing, save and play back as a movie of the drawing being created.

Embed into any webpage

• www.a.freshbrain.com - decision making tool

• www.openstreetmap.org - online editable world map useful for location details

• www.tadalist.com - free to-do list creator

• www.video2mp3.net - convert videos from youtube to mp3

• www.wallwisher.com - online comments board

music news

http://gigdoggy.wordpress.com/2009/03/04/what-musical-genre-defines-this-past-decade/

Magazine Terminology

MAGAZINE MEDIA LANGUAGE  and how they represent your magazine (learn and apply! )


• Layout and design

• House style - do you recognise it as belonging to this magazine’s style and genre?

• Convergence – links to Photo Galleries, Videos, Downloads, Lyrics, Bibliographies, News, Gigs, Merchandising and Blogs

• Ratio of Photography to text – can reveal crucial information about the target audience

• Masthead - often contains advertising and evidence and convergence here (see TOTP)

• Cover Lines - also reveal linking and convergence and ‘sell’ the magazine’s contents

• Typography - use of serif/sans serif font, size and body type of font, bold, block, WOB, WOR, italics, underlining, upper case, lower case (different connotations e.g. bold, sans serif block on Q magazine’s cover has connotations of masculine culture in terms of target audience).

• Use of Graphics and graphical devices often reveal genre (Dance magazine front covers)

• Mode of address – reveal how the magazine speaks to its target audience

• Language code – restricted or elaborated again helping to identify target audience

• Colour/BW (monochrome) – bright colours often have connotations of Pop genre (TOTP)

• Lighting – again, bright lighting has connotation of pop, dark colours, rock

• Cover Price, Production Values , Advertising – identifies the socio economic target audience

• Taglines – very important in Music Magazines, a personal address to the audience

• Connotations of title – Q is very enigmatic while Top of the Pops is very obvious

• Publisher Name - revealing an independent or mainstream convergent organisation (EMAP)

• Framing, type of shot – Lilly Allen on Q cover is framed centrally revealing her importance

• Camera angle – Rock Magazines often have low angle subject camera signifying dominance

• Juxtapostion – what something is next to can reveal meaning (Lilly Allen and Black Panthers)

• Body language, expression, pose, eye contact (Lilly Allen seductively looks back at a male TA)

• Dress code and clothing (a half naked Lilly Allen reveals stereotypical female objectification)

Example – Rock Music Magazine Genre Conventions

• Males are usually the subjects, women are the objects (see Lilly Allen on Q magazine cover)

• Mainly use of dark colours, the use of night rather than daylight connoting mystery

• Photographs of stage performances in front of screaming crowds and Backstage footage

• Gestures of male bonding – ‘high fiving’, laughing and back slapping, male stereotypes

• Costumes are often dark coloured and can also be baggy and casual (male and female)

• Use of black and white (monochrome) creates an enigmatic, stylised representation

• Close ups of soulful singing into a microphone or playing to the camera, playing of guitars

• The juxtaposition of binaries of dark versus light – contrast engages the target audience

• Use of tracking, panning, crabbing shots , fast paced editing, slow motion (moving image music videos only but can be represented on a front cover by use of shot and camera angles)

• Montage shots of industrial, urban landscapes – industry has masculine connotations

• Close up shots of vocalist during emotional moments – emotion is a genre stereotype

• Close up shots of instrumentalist’s hands playing instruments – emotional cradling

• The use of shadow and use of backlighting (enigmatic, mysterious, aspirational – appeal)

• Heavy use of visual symbolism (often sexual as in the Black Panthers on Q magazine cover)

• Wide shots of the band together symbolising unity, a tightly knit group (good publicity)

Music Magazine name

Remember when creating name for your new Music Magazine it must be relevant to the industry and have connotations of the genre in its title e.g. Kerrang (nu metal), Smash Hits (Chart and Pop), Top of the Pops (Chart and Pop), Mojo and Q (Rock), Mix Mag (Dance, Clubbing), Uncut (British Rock) and Sound on Sound (independent, specialist Music Technology). All of these titles have connotations of the genre e.g. Mix Mag suggests beat matching a mixing often associated with the many hybrid genres of Dance, Kerrang has onomatopoeic connotations associated with the Rock.

Music Magazine Analysis

The front cover

View more presentations from Katrinabrookes.

See how the front covers have been analysed using relevant media language.
To analyse fully the genre conventions of your new Music Magazine Front Cover you will have to understand and explain the technical and symbolic codes which reveal more about the target audience, meaning for the target audience and how the magazine creates audience appeal. Music Magazine front covers can also link to narrative (stories about the band/artist) and issues of representation – front covers can reveal a traditional, stereotypical representation or challenge the dominant culture or dominant preferred meaning. They can also reveal synergy, convergence and production values, many magazine purchases are impulse buys based on the appeal of the cover.

Music Magazine Research
1. What is the name of magazine?
2. Why did you choose it?
3. Is it a magazine / site you regularly read?
4. What is the look or style of the magazine?
5. What kind of music does it usually feature?
6. Who owns the magazine /site?
7. Who is the editor?
8. What other members of staff are involved in making the magazine / site?
9. How much does it cost to purchase / access?
10. Is there any advertising in the magazine / website? Choose two examples to analyse.
11. How many ads / pages?
12. What products or services are being advertised? Why do they suit the magazine or website?
13. What does their website include?
14. What do you like best about this magazine / site?
15. What would you change about it?
16. How often is the magazine published and how much does it cost?
17. Who is the institution that publishes this magazine? Do they publish other magazines? Is it a mass media institution or an independent?
18. Who is the target audience and how do you know? Look at adverts and articles as well as the front cover. Also look to see if they have a press pack on the website describing their audience.
19. Front cover analysis (see slideshare example)
20. Contents page – layout, images, what are all the different elements included in the contents page?
21. Double page spread – layout, images, text – denotations and connotations

Enjoy! Looking forward to your presentations.

Learning and Progress Chart

Here's your learning and assessment (LAP) chart. It is to be used as evidence to document, assess and reflect your various learning stages. It is important to reflect and understand why and what you are learning at all stages of production. It is not a tickbox of actual tasks but the learning that took place when carried out and assessed and improved. It should be filled in at least every fortnight and be looked at by self, peer or teacher.

Magazine Comparison

Compare two different magazine covers (targetting different audiences) using the question sheet given. Make sure you use the appropriate media language.

Some helpful links are:
magforum.com
http://www.magforum.com/cover_secrets.htm

and

Welcome year 12 Media students!

Hello year 12s and welcome to your Media AS

Here is a link to all the lovely work produced over the past two years, use it to help you.

http://s1083.photobucket.com/albums/j384/GCSEmedia/BCHS%20AS%20Foundation%20portfolio/

The previous year links are also on the blog under 2010 blogs so that you can see what to aim for. You will be creating your own blog and will need an email address. Your blog address will be http://www.bchsasyourname.blogspot.com/ - your actual please

All the work you do will be uploaded on to these, personalise the backgrounds, settings etc and learn to love blogs as all your coursework will be sent as a web address.

Hope you really enjoy the course, any questions please as Miss Brookes, Miss Shuttle or Mr Anstee who will be very happy to help.

Evaluation

Seven questions to answer, cannot be written in essay style, options include: blog posts with 50/50 visual/text ratio, video, powerpoint with screen grabs and then filming of presentation. For these last two you do need a written script to make sure you haven't left anything out.

1: In What Ways Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products? (You don't need more than a paragraph for each of these bullet points aside from the images which requires a bit more discussion.)

• Discuss the title name, masthead design and colour, compare with real magazines to show how you've followed conventions.
• Discuss the mise en scene in your images - costumes, lighting, musician poses and facial expressions, makeup, props and settings. How and why did you choose these?
• Title, font and style - what is the style and font, howo will it appeal to your targe audience and how does it follow the conventions of a music magazine.
• Written content - what questions did you ask the band? Did you follow the standard interview conventions of introducing the band at the beginning? What kind of language was used? Is there and editor's letter featured in the contents page and if so, what is the kind of language used in this.
• What is your music genre and how does your magazine suggest it? How is this clear? What images did you use, bands, colour schemes were used to suggest this?
• Layout - how are the photos arranged, where is the text, masthead, where are your main coverlines, standfirsts?
• Contents page - what does it feature that follows the conventions of existing music magazines? How will it appeal to your audience?

2: How Does Your Media Product Represent Particular Social Groups (one paragraph with photo from your magazine and comparison with real music magazine)

Choose a couple of examples from your main images and discuss the posture, facial expression, costumes etc with the angle and framing of your shot and the lighting to describe what social group you are reflecting throughout your magazine. Also, compare with image(s) from a real music magazine.

3: What Kind of Media Institution Might Distribute Your Media Product and Why? (one paragraph with company logo and examples of other mags they might distribute which fits in with yours)



Again, use a similar magazine that is already on the market and decide which institution would distribute your magazine, what other magazines do they distribute at the moment? EMAP, IPC, Future, Bauer?


http://www.magforum.com/glossies/music_magazines.htm scroll down to top selling mags and their publishers.

4:Who Would Be The Audience For Your Media Product
This is where your readership profile comes in, why not make it more interesting by filming/interviewing someone on their lifestyle choices? or show a picture of your typical reader with description of bands that they like, what they spend their money on etc.

5:How Did You Attract/Address Your Audience ?
Display your final cover, contents, double page spread, annotate these either in flickr with tags or in ppt boxes, you could also film yourself doing a demonstrtation showing how the language, fonts, layouts and use of colour attracted/addressed the audience. Show what questions you asked your audience with pictures about your production, or interview your audience. Include a summary of your audience feedback - what do you think of the front cover, contents page, double page spread?

6:What Have You Learnt About Technologies From The Process of Constructing This Product

From your laptops to memory sticks, fireworks, publisher, photoshop, dafont, blogger, slideshare, flickr, youtube - this question basically requires a list of tools used with pictures and a brief description of why they were useful.

7:Looking Back At Your Preliminary Task (The School Magazine Task), What Do You Feel You Have Learnt In The Progression From It To Full Product
Show your school cover and contents page alongside your music mag cover and contents. Overall, what did you learn about layout, images, tools how did you increase the visual appeal from one production to the next? What did you use/learn in order to create a more interesting product?

Level 4 coursework

http://prezi.com/flwruai3wt4m/evaluation-for-music-magazine-simon-fillingham/

Try prezis or slideshares for your evaluations.
Music Magazine Low level 4 ppt

View more presentations from Katrinabrookes.

Readership profiles

You are going to create your readership profiles: (again slideshare/prezi)

• List of ten relevant music magazine questions - we will compile in class.
• 
  Start a survey on surveymonkey.com and send to everyone you know.
• Find a picture of your typical reader.
• Surround them with images and description of your typical reader's interests, spends, likes, what station they listen to, what gigs they pay money for etc.
• Compile a page of typical products your reader buys: clothing, drinks etc
• Write an analysis on your findings from your survey summarising the answers for each of the questions asked.
• Have a look at a few profiles below for inspiration and write a paragraph about who your reader is.

http://www.wordmagazine.co.uk/advertisers

The Typical Reader Profile - Sugar


The average reader of sugar is female and aged between 12 and 17 years old. She loves watching reality TV programmes such as The X Factor, Britain’s Got Talent and Big Brother and likes to download her favourite music - Leona Lewis, The Jonas Brothers and Rihanna straight onto her mobile phone. In her spare time she enjoys shopping in Topshop, Miss Sixty and Pineapple, as well as instant messaging her friends.

86% of Sugar readers shop online, with 44% spending in excess 9 hours a week online.

The Typical Reader Profile - NME

The average reader of NME is a 24 year old fast-moving music fan who lives at the cutting edge of media culture and development. 69% of the readers of NME are male, with 52% working full-time and 29% still studying. The total readership spends £326 million on audio equipment per year, and typically the reader enjoys going to gigs and other live events in their spare time. The standard reader spends nearly 19 hours per week on the internet. In addition to this, the reader finds clothes and image quite significant; 71% of readers think it’s important to look well dressed, with 45% spending a lot of money on clothes.

WHO IS THE ZERO READER?

n They are male - 67%.

n 63% of them are over 26.

n They work - 73% in full time employment.

n 73% Purchased from adverts in issue 1 & 2

n 79% re-read more than once

n 26% re-read more than 10 times

n 63% Actively purchase on-line

n 47% Play a musical instrument

n 33% Play the guitar

n 84% Go to more than 2 gigs a year

n 57% Go to 5 or more gigs per year

n 67% Own a games console



Mission statements

NME

NME has become a truly unique multi-platform media proposition. Across the magazine, nme.com, NMETV, NME Radio and the brand's live events and awards, NME reaches over one million music fans every week. NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music, including award winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 58 year heritage.













Mixmag



Mixmag readers are the opinion formers and leaders in clubbing. They are the ones who make the happening music happen and the cool products cool within their peer group.

They are the first to recommend a new tune and the first on a new fashion trend. They’re at that new cool club very early and they move on before it starts to go cold . They’re the best informed about top DJs and upcoming tunes, and they just have to have the latest mobile (even if their current one is less than six months old). They’re the biggest downloaders of music in the UK.

The median age of a Mixmag reader is 26 – 72% male, 28% female – and they tend to be urban and single.

They have a high disposable income and a high propensity to spend it on:

• Nights out

• Clothes

• Tunes

• The latest mobile and MP3 player

Nearly 80% do not read another music magazine and they spend little time watching TV, especially at weekends.





"THE WORD IS ONE OF THE VERY FEW THINGS YOU REALLY NEED IN LIFE"

A satisfied reader

The Word was launched in February 2003. It was the first magazine to come from Development Hell Ltd, an independent publishing venture set up by David Hepworth and Jerry Perkins, two former EMAP executives with more than 35 years combined experience devising, editing and publishing titles such as Q, Empire, Mojo and Heat. The company also publishes the world's leading dance music and clubbing title Mixmag.



The Word

THE READER

He is a very high-earning ABC1 male aged between 30 and 55. While we're blowing smoke up his fundament we shouldn't neglect to mention that our research shows that 44% of Word's readers earn over £50,000 and 11% earn over £100,000. He used to be what the entertainment retailers call the £50 guy but our last reader survey shows that this is out of date. He's now likely to be spending more than £90 a month on music, films and books.

When he was 19 music was his world. Music magazines were his first real print addiction. They gave him a sense of community, a language, a style and a whole new way of looking at the world. You won't find him following the crowd but you might find him leading it. He's trusted by his peers as the person to turn to for an informed opinion on music and media.

Now that he is over 30 with a partner and possibly even a family, he is as passionate about music as ever but his interests have broadened to encompass other forms of entertainment and new technology to enjoy these on. He is still after the sense of community he used to get from music magazines, but until the arrival of Word felt there was no longer anything in the market for him. On one hand he feels too old for what he considers to be the over-heated world of the current entertainment monthlies and on the other he does not want to live in the past with a nostalgia magazine.

He plays loud music in his car and Radio Four at home. He read Ian McEwan's "Atonement" years ago but will obviously laugh at the Simpsons. He has a limited amount of time to devote to entertainment and therefore demands that it delivers something in the way of substance. His tastes and interests have not stood still and he likes to discover new musicians, authors and movies. He prides himself that he is in the know, that he didn't get off the bus back in the 80s. Now, thanks to Word, the magazine, the site, the podcast, the web radio stream, the Facebook group and whatever comes next, he feels more in touch than ever.

ZERO is a magazine designed for those who love the Rock lifestyle and concentrates on contemporary rock music,

understanding that it is a wide and diverse genre that should be approached without boundaries. ZERO also endeavours to cover the best movies that embody the spirit of rock, using a 'Triple C' approach, Cool, Cult or Classic. ZERO aims to reach out to 18 - 35 year old rock fans,

many of which have become increasingly disenfranchised with other mainstream rock music

magazines currently on the market. The typical ZERO reader wants to know about the very best in

contemporary rock music but demands that the information be delivered in a suitably adult fashion and is not 'dumbed down' and juvenile. They want to know about older acts that have a relevance to today's rock music scene but do not want to read countless retrospective pieces telling them how good the 60's and 70's were. Editorial, ZERO strives to bring you the biggest and best bands from the wider rock world without pushing the latest craze or constantly labelling new subgenres, always with the focus firmly on making ZERO an entertaining and enlightening read from cover to cover.

Whilst flicking through a copy of ZERO you are likely to come across artist such as Slayer and Trivium sitting alongside the likes of The Killers, Nickleback and the Foo Fighters all intertwined with Muse, Tool, System Of A Down,Judas Priest, Metallica, The White Stripes. Why? Because they are amongst the biggest and best bands on the planet and they are whom ZERO believe in. All we want is to love rock music and everything else connected with it, no boundaries, no pigeonholes, and no classifications…………..



If it rocks it's covered!

Deadlines

latest deadlines
14th October - cover and contents page
17th October - Music Magazine presentations on prezi, slideshare or scribd
31st October - begin planning music magazines, research, audience, questionnaires, photos, flat plans of cover and contents.
14th November - feature writing, layout
28th November - readership profiles, LAP docs updated, flat plans, practise photos, names and genre research
17th Dec – First draft magazine cover, contents page, double page spread and completely updated blog. You will begin to lose marks for planning and time management if these are not complete. You are welcome to stay after school in order to meet these deadlines.
w/c 3rd Jan –complete final versions of cover, contents and double page spread
w/c 16th Jan -preparation and production of evaluations
w/c 23rd Jan - Presentations of evaluations
w/c 30th Jan - exam unit teaching commences, Mr Anstee/Miss Shuttle will be teaching you the film industry and I will be teaching Textual analysis in tv drama.